The College of Fine Arts at Al-Qadisiyah University holds a symposium on the poetics of the advertising image and its representation in theatrical performance.

Under the patronage of the President of Al-Qadisiyah University, Professor Dr. Kadhim Jabr Al-Jubouri, and under the supervision of the Dean of the College of Fine Arts, Professor Dr. Kadhim Nowair Al-Zubaidi, the College of Fine Arts held a symposium entitled “The Poetics of the Advertising Image and Its Representations in Theatrical Performances.” Assistant Professor Amir Abdul Rahim Ali Al-Amidi lectured at the symposium.
The symposium aimed to shed light on the poetics of the advertising image and its representations in theatrical performances, as it is a means of persuasion through which messages are conveyed from the sender to the recipient in an effective manner, employing connotations with ideological affinities that are appropriate to them. It is a means of mass communication that works to attract the recipient by employing every visual or linguistic stimulus in the service of its messages, achieving the desired impact on them. This is achieved by tapping into their emotional or instinctive areas through its artistic and aesthetic influences, which makes the themes of theatrical performances distinctive through the various tricks and methods used to influence them.
The most important recommendation of the symposium was to teach the advertising image in the theater, as it gives students the experience in shaping the effective image in theatrical performances and because it is a powerful force. Educational, it increases their visual culture and contributes to reviving their interpretive sense to facilitate reading images in their advertising dimensions (political, economic, and social).