Under the supervision of the Dean of the College of Administration and Economics at Al-Qadisiyah University, Professor Hussein Falah Ward, and with the support of the Assistant Dean for Academic Affairs and Graduate Studies, Assistant Professor Dr. Latif Abdul-Ridha Attia, the Employment and Training Unit, in cooperation with the Department of Economics and the Continuing Education Unit at the college, held a training course entitled “The Impact of Using Artificial Intelligence Applications in Economic Projects.” Lectured by Maather Timol Shibl, Yusra Rasim Jabbar, Adawiya Hatem Hassan, and Ayed Jassim Abboud, the course addressed the digital environment as one of the most important factors influencing the shaping of young people’s consumer behavior. Marketing intelligence is an effective tool in enhancing this behavior in multiple ways. Marketing intelligence collects and analyzes big data on consumer preferences and behaviors, helping companies better understand young people’s behavior and offer offers tailored to their needs. Marketing intelligence allows tracking young people’s online behavior, such as the pages they visit and the products they purchase, helping companies offer direct promotions based on their behavior.<\/p>\n","protected":false},"excerpt":{"rendered":"